Our mission is to work towards a world where clothing connects instead of divides, where every person has access to clothing that works for them, and we’re all kinder to ourselves, each other, and the planet. What Would Fashion Look Like If It Included All Of Us? distills that mission of inclusivity for future generations.
Shop the pieces featured in our children’s book.

Denim by US
Just enough stretch. Just enough structure. We are creating denim we could all wear, all love, all live in. We are creating denim for all of US. As we are. Because when one pair can be for all - that’s DENIM FREEDOM.
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Best Sellers
These pieces are the best of the best as decided by you. Think of them as prom royalty. From hidden-stretch denim in the ever-popular Seine High Rise Skinny Jeans to the iconic asymmetrical Geneva Dress - these are the essential pieces for every aesthetic. The people have spoken…
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About the book
No matter what you look like, where you come from, or how you move through the world, you deserve to have clothing that makes you feel amazing! So, what would fashion look like if it included all of us? Read along and find out!
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