Senior Retention Marketing Lead

Hybrid, New York, NY

Universal Standard is looking for a talented retention marketer to join our fast-growing team. In this key role, you will lead the launch of a new loyalty program that will foster a long-term relationship with our customers and support key company goals. You will own the strategic vision for expansion of our loyalty and retention efforts, including but not limited to building out a robust loyalty program and building on our current email strategy. You will work with the marketing and ecommerce team to successfully execute your vision. The successful candidate will be equal parts creative and analytical, delighting our customers with new experiences while measuring the effectiveness through advanced analytics. They should have a strong understanding of customer research and segmentation, and be able to turn insights into delightful experiences. The ideal candidate is comfortable making complex, cross-functional decisions, and can communicate them effectively to senior leadership to gain buy-in and support.

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